Build a Common Language. Lead a Shared Mission.

The City of Coaches Package helps organizations accelerate adoption of the 3D Framework by providing a baseline of training for all coaches, ensuring everyone gains the fundamentals and a shared language.
At the same time, it engages influential staff members in a deeper 3D journey through 3D Coaching for Sport: Certification—equipping them to become your internal champions and help lead the culture you’re creating.

It’s designed for teams that want to move beyond using 3D as a mere program—and start using it to architect a transformational culture that aligns purpose, inspires motivation, and multiplies impact.

Purpose: Equip all coaches with a shared 3D foundation and develop internal champions who lead a transformational culture.
3D Coaching Course Access	3D Coaching for Sport: Essentials+ or similar (e.g., Beyond the Scoreboard) Covers Skills, Mind, and Heart Establishes clarity, alignment, common language, and shared framework
One Annual Ancillary 3D Course Addition	One additional 3D course per year (valued at $49 or less), refreshed annually Focus topics: Leadership, Communication, Team Culture, Motivation
First Followers Add-On	Includes 5 licenses to the full 3D Coaching for Sport: Certification course Valued at $225 each ($1,125 total retail value) Empowers your key influencers to explore the deeper 3D training and serve as internal champions for cultural transformation
3D Parenting Resources	Resources to equip parents to reinforce the same 3D principles being taught to coaches and athletes Designed for parent meetings, onboarding events, or in-season alignment
3D Resource Library	Downloadable PDFs and visuals for team use Video stories and examples from 3D-trained coaches Meeting guides and discussion tools for ongoing reflection
Group Leader Tools	Invite members to the group and provide access to package resources Track individual and group progress Receive automated reminders to review activity and follow up as needed
Ongoing Learning	Includes the 3D Insights Email Series—monthly stories, tips, and reminders Helps sustain growth and reinforce key principles year-round
Partnership Benefits	Special partnership discounts for the annual 3D Training Camp in The City of Coaches Annual event in St. Joseph bringing together administrators and leaders for learning, collaboration, and planning
Partner Rate	$40 per coach (with a $1,000 minimum per organization) Includes partnership discounts for the annual 3D Training Camp

More Details

3D Coaching Course Access

Each coach receives access to 3D Coaching for Sport: Essentials+ or a similar certification course (such as OSAA’s Beyond the Scoreboard).

Length: ~2 hours
Course Overview: An enhanced introduction to the 3D Framework—Skills (1st Dimension), Mind (2nd Dimension), and Heart (3rd Dimension). Coaches gain practical strategies for engaging athletes holistically, improving motivation, and deepening impact.

This training also helps establish four Keys to Victory in shaping your athletic culture:

Clarity of Purpose
Alignment of Effort
Common Language
Shared Framework

Ancillary 3D Course

Includes access to one additional 3D course (valued at $49 or less), refreshed annually.

Focus areas may include: Leadership, Communication, Team Culture, and Motivation.
Designed as short, topic-specific modules to support ongoing professional development throughout the year.

3D Parenting Resources

Equip parents to support and reinforce the same principles being taught to coaches and athletes.

Ideal for parent meetings, onboarding events, and in-season alignment.
Helps create consistency between home and team environments so athletes grow in skill, mindset, and character.

3D Resource Library

Access a continually expanding library of 3D materials to implement and sustain the framework year-round.

Hundreds of Articles, Book Reviews, Podcasts, Videos, and practical 3D strategies
Video stories and examples from 3D-trained coaches
Practical tools and meeting guides for reflection and discussion

These resources make it simple to keep 3D principles visible, repeatable, and woven into the daily rhythm of your culture.

Group Leader Management & Reporting Tools

Empower key leaders to guide and monitor your team’s 3D journey through a simple, built-in dashboard.

Invite new members and grant access to package resources
Track individual and group progress
Receive automated reminders to review activity and follow up as needed

These tools help maintain engagement, accountability, and momentum.

Ongoing Learning & Encouragement

Keep 3D principles alive long after the initial training.

Each participant receives the 3D Insights Email Series—monthly stories, reminders, and short coaching tips that reinforce key concepts and sustain growth.

Partnership Benefits

As a City of Coaches Partner, your organization receives special partnership discounts for the annual 3D Training Camp in The City of Coaches—a live experience built to inspire, equip, and connect leaders shaping culture with the 3D Framework.

Each year, administrators and invited leaders from across the country gather in St. Joseph—The City of Coaches to learn from 3D experts, share best practices, and develop practical plans for the upcoming season or school year.

Pricing & Partnership Options

The City of Coaches Package is offered at a special partner rate of $40 per coach with a $1,000 minimum per organization.

Allows smaller programs to participate while sustaining significant discounts offered through this initiative.
Includes partnership discounts for the annual 3D Training Camp in The City of Coaches.

In Summary

A baseline of training for all coaches
A pathway for deeper development through 3D Certification
Tools and resources to sustain long-term culture growth
Connection and collaboration with other 3D leaders in the movement

This is more than training—it’s an opportunity to partner in building a national movement that makes a powerful impact at the local level.