3D is a framework for coaching built on a foundation of purpose.
We empower leaders to shape their dream culture through world-class training, amplifying their ability to coach in all three dimensions.
What Does Your Dream Culture Look Like?
The 3D Framework empowers leaders to shape a culture that can transform a group of individuals into a high-functioning team; one united in purpose and in pursuit of a common dream.
Great teams are a result of great coaching. 3D helps leaders pursue mastery in the art of coaching and create a culture that drives levels of engagement, creativity, and achievement to unprecedented heights.
We help leaders create their dream culture by leveraging proven 3D Coaching principles from the world of sport and applying them to leadership in any industry.
An Unhealthy Culture is a Dream Killer
The health of your team’s culture will either help or hinder the realization of your dream. Without an intentional strategy to shape your culture, your dream can quickly morph into a nightmare.
An unhealthy culture frustrates, demotivates and disengages people, harming teamwork, morale, and productivity.
An unhealthy culture hurts your reputation and discourages people from wanting any part of it.
An unhealthy culture causes people (and their expertise) to leave, leading to costly recruitment and training.
Shaping Culture Using the 3D Framework
We understand the challenges that come with architecting a culture for success. Since 2014, the 3D Institute has helped hundreds of organizations in over 60 countries shape their culture by training tens of thousands of leaders with the 3D Framework.
Whether it’s in a locker room, a board room, a classroom, or even your own living room, the 3D Framework will enhance your coaching skills, making you a better leader.
The Plan is as Simple as 1 - 2 - 3
Shaping culture isn’t easy, but it can be made simple.
The better your team’s coaches are, the better your team’s culture is.
Here’s a 3-step plan to help you “coach the coaches” and create your dream team.
A Baseline of Training
Train your team in 3D to establish:
- a clarity of purpose
- an alignment of effort
- a common language
- a shared framework
Ongoing Training and Resources
Support growth for your team with:
- supplemental 3D resources
- an ever-increasing knowledge-base
- relational accountability
- a community to share best practices
Live Out the Dream
Embed 3D into your culture by:
- speaking a common language
- systematically celebrating success
- developing a 3D process for onboarding
- executing plan for continuous improvement
This Plan Gets Results
Research was conducted to measure the impact of 3D. The study revealed a positive impact on participants in the following 12 areas:
Failing to effectively coach for these character qualities can be extremely costly. It contributes to a culture marked by bad communication, poor performance, unhealthy relationships, frustrated team members, burnout, and a desire to quit.
You simply cannot afford for this to happen.
We can help.
But Here's the Catch...
You can't be a tour guide to a land you haven’t traveled. It's your journey to take first.
– Mark Hull, 3DI International
Start the 3D Journey Today!
If you’re leading others toward a dream, you’re ALREADY on the coaching journey.
Do you have a clear 3D Coaching strategy to successfully move your team toward the dream? If not, NOW is the time to start the 3D Journey.
If you’re NOT coaching in all three dimensions, you’re NOT being the best coach you can be, and you’re NOT empowering your team to be the best it can be.
To help you on your way, we’re offering FREE ACCESS to our internationally-acclaimed 3D Coaching Course for Certification.
Get access and join our community of 3D Coaches from around the world who are united in purpose to turn our shared DREAM of a better world into a reality, one coach at a time.
Welcome to the 3D Journey.