3D Coaching for Sport

We help leaders create a culture in sport that drives success and makes a significant impact in the lives of coaches, athletes and parents.

What Legacy Will You Leave as a Coach?

3D Coaching empowers you to foster high-performing athletes while making a positive difference in their lives.

We help coaches achieve their goals and fulfill their purpose by mastering the art of 3D Coaching. 3D will help you create a culture that fuels success in sports while imparting life skills athletes need to succeed beyond the game.

That’s the essence of 3D Coaching and it creates a very¬†significant legacy.

‚ÄúSomething happened to me when I went through this content. All of my coaching thoughts, questions and challenges now make sense. 3D has given me a blueprint to become a better coach, father and husband.‚ÄĚ

Does This Sound Familiar?

Today’s sport culture is¬†highly pressurized. The¬†pressure to win¬†is constant and the¬†pressure to appease¬†everyone only¬†amplifies it. And because you can’t make everyone happy, it’s only a matter of time before¬†people start¬†hitting the exits.¬†It’s an¬†ongoing threat¬†when there aren’t enough¬†positions,¬†minutes, or¬†scholarships¬†to go around.

That’s when internal¬†rivalry¬†and jealousy¬†starts heating things up. People start¬†striving¬†against each other, and¬†your once healthy team culture¬†becomes¬†toxic. Meanwhile, the¬†JOY of coaching is extinguished¬†and the¬†unhealthy drama¬†causes coaches to prematurely¬†retire the whistle.

But Wait, There's More!

Mis-aligned Sport Parents

A mis-alignment with parents wreaks havoc on team cohesion. The negative vibes create a spike in anxiety for everyone involved.

The Prevalent "Fixed Mindset" in Today's Athlete

This fear-based mindset hinders performance and makes coaching a LOT harder than it should be. Sadly, it's as prevalent as it is detrimental.

A Lack of Support and Resources

Coaching is demanding. Without adequate support, it can throw life out of balance and cause burnout in all three dimensions.

Coaching today is hard.

Issues like these can certainly make it feel extremely FRUSTRATING at times. But successfully coaching people through these challenges also makes it an extremely REWARDING endeavor.

3D can help you to transcend these challenges, persevere in your purpose and unlock all the rewards that sport has to offer. But remember, the BEST reward will be found in the legacy you leave behind.

As your players become leaders¬†in their families and communities, they’ll be a living testimony to your generational impact as a 3D Coach.¬†Their lives represent the true value of your reward, and it’s an appraisal in the end that will be deemed nothing short of¬†PRICELESS.

‚Äú3D Coaching is not simply another philosophy of coaching. It is a paradigm shift in purpose that leads to the outcomes we all desire, but often fail to achieve. This material is hands down the best I have ever seen for coaches who truly want to have an impact and to pursue excellence.‚ÄĚ

You're the Hero, 3D is the Guide

To overcome today’s coaching challenges, it’s important to remember that 3D by itself doesn’t fix anything.¬†Only you can be the hero¬†of your coaching story. Our role at 3DI is to be your¬†guide on the journey.

Since 2014, we’ve successfully helped tens of thousands of coaches¬†clarify their purpose, develop 3D strategies, and shape a culture where performance is high and the love is real.

Course ratings avg. 4.74 / 5 stars
Offered for credit in colleges and universities
Implemented in hundreds of sport teams and organizations
Recognized by national governing bodies and state associations
Content has also been adapted for leaders in business and education.

don’t just take our word for it

This course was fantastic! Every dimension of coaching was discussed, and the resource library has tons of materials that I will continually refer back to in the future. I love having a foundational purpose statement to look at every day to remind me of my why.
Montana Carson
Coach from Oklahoma
I found this 3D course to be extremely inspiring. The content was engaging and compelling all the way through, and I am not exaggerating when I say my perspective on sport has shifted in a positive direction because of this training.
Ash Humphrey
Athlete from Australia
Awesome training I recommend to anyone interested in being a coach, leader, teacher, business executive or parent. The 3D Framework should be used as the foundation of how society works as a whole and how we can get the best out of each other every day.
Kevin Catterson
Parent from Wisconsin

Choose Your Path for the 3D Journey


Choose this path if you would like to explore the 3D Journey as an individual coach.


Choose this path if you are responsible for training coaches in an organization.

A Plan For Coaching The Coaches

Coaches are an organization’s greatest asset when it comes to shaping culture, yet they often lack training in the areas where they have the most impact (2nd & 3rd Dimensions). Let’s change that together.

‚ÄúThe 3D Coaching course is extremely well-designed, with evidence-based content that is presented in a manner that makes it easy to apply. I wish I had a course like this 25 years ago!‚ÄĚ

4 Phases to Integrate the 3D Framework

We help organizations use the 3D Framework to shape culture through four phases. However, these aren’t rigid timelines as teams move at their own pace based on their existing culture.

1 1: Imagination
2 2: Exploration
3 3: Implementation
4 4: Operation
1: Imagination


Target Group: Administrators, Directors, Decision-Makers

Key Concept: Leaders as Visionary Pioneers

Objective: Empower organizational leaders to rekindle their visionary drive, fostering an understanding of how the 3D framework facilitates the journey towards their envisioned culture. It's a phase dedicated to reimagining the dream culture and strategizing the team's progression toward this future vision.

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2: Exploration


Target Group: Influential Coaches, Parents, Athletes

Key Concept: Early Adopters as Trailblazers

Objective: Engage early adopters to scout out the 3D terrain ahead of the crowd. Involving them in this exploration builds crucial buy-in, preparing the ground for your transition to phase 3.

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3: Implementation


Target Group: All Team Members

Key Concept: Unity in the 3D Journey

Objective: Having secured leaders and ambassadors, it's time for all team members to embark on the 3D Journey together. This phase involves implementing comprehensive 3D training for the entire team, fostering a unified purpose, aligning efforts, establishing a shared language, and embracing a common framework, regardless of roles

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4: Operation


Target Audience:  Administrators, Directors, and Decision-Makers

Key Concept: Systematize for Sustainability

Objective: This phase focuses on identifying and integrating the necessary systems and processes essential for sustaining the envisioned culture. It's the stage where the 3D framework becomes ingrained in the organization's ethos and operations, ensuring its enduring presence in the organizational fabric.

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Our Services

Courses for AD’s, Coaches, Parents and Athletes, a resource library with ancillary resources and an online community to connect with others.

Keynote presentations, professional development workshops, coaching convention breakouts and leadership summits.

We will help you identify and implement the systems and processes to support an architected culture.‚Äč
A hybrid experience of on-demand courses and live video conferences with a cohort of others, led by a 3DI guide.

Work with 3D content creators to build a course specific to your organization’s needs based on the 3D Framework

It's Your Turn To Get Started

You can’t be a tour guide to a land you haven’t traveled. It's your journey to take first.

Start the Journey

No need to overcomplicate it. Let’s keep things simple. 


Complete the Training at Your Own Pace


Implement Your Vision and Get Results

"We don’t rise to the level of our expectations; we fall to the level of our training."

As your guide, we recommend starting this venture with our¬†3D Coaching Course for Certification.¬†We believe it’s the best entry point to the 3D Journey as it sets a baseline of training that¬†will serve you for a lifetime.

Module 1, which includes 15+ minutes of insightful and helpful content,¬†is our gift to you.¬†No credit card¬†required to sign up;¬†you can then decide if it’s worth investing in.¬†The only¬†cost to start is your time and attention.

You’ll quickly find out, this course isn’t a mere checklist.¬†Here is how one coach put it:

"This course is a catalyst of true growth. It's not the filling of an informational bucket in your mind, but more like the lighting of a fire in your spirit. You'll be eager to get out there and start putting this into practice right now. I would highly recommend this course for any coach, or even more so anyone who works with young students. This is a framework for being a better mentor, not just a coach."

Here are a few of the treasures you'll find on the 3D Journey

A Foundation of Purpose for Your Coaching

You'll uncover timeless principles to clarify your "why," not just on the field but in life‚ÄĒa foundational understanding of what guides your journey.

Strategies to Motivate Athletes from Within

Learn to ignite and sustain intrinsic motivation within yourself and your team‚ÄĒa powerful tool for continuous growth and success.

A Process for 3D Decision-Making

Develop a common language and 3D approach to your decision-making, one that fosters creativity and strategic thinking, crucial for effective coaching.

Our strategies ‘work,’ but this course isn’t just about driving performance; it’s about personal transformation. It prompts introspection, guiding you to rethink your coaching role BEFORE integrating 3D strategies into your plan.¬†The process matters.

For most, this is where the 3D Journey begins.
For others, this is where it can begin again.

Welcome to the 3D Journey